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  • Tony Holcombe's Love of History Leads to Planned Gift for Scholarships
  • Returning the Favor: Scholarship Gift Gives Back to Georgia State
  • Bill and Rita Loventhal: A Leap of Faith That Paid Off

Bill and Rita Loventhal: A Leap of Faith That Paid Off

Rita and Bill Loventhal

Rita and Bill Loventhal

As a Chicago native, Bill Loventhal admits he was skeptical about the advice he received from the director of the Kemper Foundation that he should transfer to Georgia State University. "I said, ‘Georgia what?' I had never been south of Nashville in my life," he remembers. "But I came down, checked it out, they courted me, and I was impressed with the faculty and the administration and the students I met, so I transferred."

After arriving in Atlanta as a Kemper Foundation Scholar, Bill not only earned his degree but also met his wife, Rita, who would later earn a Georgia State degree of her own. And except for Bill's two years of Army service, they've been here ever since. Buoyed by Bill's success in the financial services industry, the Loventhals are making a planned gift back to Georgia State for the success the university helped create.

"I was just raised to support your alma mater, plus I think I got a great education," Bill says. "They have a very strong insurance department-one of the best in the country."

In addition to their annual giving to the Department of Risk Management and Insurance at the J. Mack Robinson College of Business, Rita recently began supporting the Women's Philanthropy Initiative. And together, the Loventhals have made a planned gift of a life insurance policy.

"Being in the insurance business, I'd been thinking for some time about doing a charitable policy, and I finally decided I could afford to do that without cutting back on my annual giving," Bill says. "I started the policy before I turned 40-you don't have to be old to do this."

Since Bill was a scholarship recipient himself, the Loventhals are enthusiastic about the money potentially helping future students in his position. "We both feel that it should go for scholarships," Rita says. "The letters we get every year, the thank-you notes from the risk management students, kind of underscore why we're doing this."

You Can Impact Lives
Discover how easy it can be to help future Georgia State University students receive the opportunity of a Georgia State education through your estate plans. Contact Laura M. Sillins, J.D. at or 404-413-3425 today to learn more.


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A charitable bequest is one or two sentences in your will or living trust that leave to Georgia State University a specific item, an amount of money, a gift contingent upon certain events or a percentage of your estate.

an individual or organization designated to receive benefits or funds under a will or other contract, such as an insurance policy, trust or retirement plan

"I give to Georgia State University, a nonprofit corporation currently located at P.O. Box 3965 Atlanta, GA 30302-3965, or its successor thereto, ______________* [written amount or percentage of the estate or description of property] for its unrestricted use and purpose."

able to be changed or cancelled

A revocable living trust is set up during your lifetime and can be revoked at any time before death. They allow assets held in the trust to pass directly to beneficiaries without probate court proceedings and can also reduce federal estate taxes.

cannot be changed or cancelled

tax on gifts generally paid by the person making the gift rather than the recipient

the original value of an asset, such as stock, before its appreciation or depreciation

the growth in value of an asset like stock or real estate since the original purchase

the price a willing buyer and willing seller can agree on

The person receiving the gift annuity payments.

the part of an estate left after debts, taxes and specific bequests have been paid

a written and properly witnessed legal change to a will

the person named in a will to manage the estate, collect the property, pay any debt, and distribute property according to the will

A donor advised fund is an account that you set up but which is managed by a nonprofit organization. You contribute to the account, which grows tax-free. You can recommend how much (and how often) you want to distribute money from that fund to the Foundation or other charities. You cannot direct the gifts.

An endowed gift can create a new endowment or add to an existing endowment. The principal of the endowment is invested and a portion of the principal’s earnings are used each year to support our mission.

Tax on the growth in value of an asset—such as real estate or stock—since its original purchase.

Securities, real estate or any other property having a fair market value greater than its original purchase price.

Real estate can be a personal residence, vacation home, timeshare property, farm, commercial property or undeveloped land.

A charitable remainder trust provides you or other named individuals income each year for life or a period not exceeding 20 years from assets you give to the trust you create.

You give assets to a trust that pays our organization set payments for a number of years, which you choose. The longer the length of time, the better the potential tax savings to you. When the term is up, the remaining trust assets go to you, your family or other beneficiaries you select. This is an excellent way to transfer property to family members at a minimal cost.

You fund this type of trust with cash or appreciated assets—and may qualify for a federal income tax charitable deduction when you itemize. You can also make additional gifts; each one also qualifies for a tax deduction. The trust pays you, each year, a variable amount based on a fixed percentage of the fair market value of the trust assets. When the trust terminates, the remaining principal goes to the Foundation as a lump sum.

You fund this trust with cash or appreciated assets—and may qualify for a federal income tax charitable deduction when you itemize. Each year the trust pays you or another named individual the same dollar amount you choose at the start. When the trust terminates, the remaining principal goes to the Foundation as a lump sum.

A beneficiary designation clearly identifies how specific assets will be distributed after your death.

A charitable gift annuity involves a simple contract between you and the Foundation where you agree to make a gift to the Foundation and we, in return, agree to pay you (and someone else, if you choose) a fixed amount each year for the rest of your life.

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